December 30, 2019 | By Michael Lehman
The competition level in the automotive industry is continually getting intensive. Every automotive marketing digital agency is looking for practical sets of automotive marketing strategies to level up and stay ahead. In this article, we suggest some helpful techniques for a productive automotive internet marketing campaign.
Create interesting and engaging video contentsVideo marketing has proved to be an exceptional tool in the automotive world, but it has to be done right. Studying and gathering insights on potential customer bases is a sure way to acquire ideas in making a compelling video. Some of these videos may include
- Informational and instructive videos
- Test Drives and Testimonials
Utilize the three Rs of video managementNow, you have your video contents constructed, organized, and running. How do you manage the videos to improve ROI? Making newer videos are costly, both in finance and time consumption. Using the triple Rs is a good way to navigate this challenge. The three Rs stand for
User-Generated Content (UGR)It is a potent tool for automotive marketing. The obvious pros of having this material are that it’s free and transparent. It gives dealerships a new level of authenticity as the tool comes from people with no stake at all in the business. You can solicit user-generated content, but be careful not to use actors as it makes the material artificial and phony. Getting user-generated content is not entirely straightforward. Below are some tips to help them get
- Local Influencers
Keep in Touch with Existing Clients4Maintaining a steady connection with your happy customers can help increase your reviews and referrals. You can send out emails on dealership events, milestones, and maintenance tips. You can also solicit reviews. Reviews are the first thing potential customers look out for before seeking your services. Review columns and pages are a way for happy customers to “blow your trumpet” and shield unsatisfied ones away from public review sites. You can also promote your referral program using incentives not just for the existing customer but also for their family, friend, or associate buying a new vehicle.
Get Reviews from StaffAnother tip that works wonders is getting your staff to offer their own personal reviews about a particular car. It adds a humane side to your dealership and should be explored. Your employees can make a small blurb endorsing a vehicle with a distinctive description of the features they love. They can also offer experienced insight for longevity.
Apply ConsistencyA weak omnichannel strategy can spoil all the work put into your automotive internet marketing. Consistency is what every client is looking for when dealing with any automotive dealer. Consistency can translate to many things for different sets of customers. Offering the best dealership around while boasting an awesome retail customer experience is a sure way of reaching your set goals in the automotive industry. Whichever tip or strategy you choose to adopt, ensure exploring all possible channels to maximize gains and productivity, achieving your set dealership goals. For more details, visit: https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/19/how-to-think-about-marketing-to-consumers-in-their-cars/#5e26b8844052
A new technological decade has been developed, and companies are preparing to keep pace with emerging trends and evolving user requirements of this era. Business giants claim that they have implemented their strategies to mitigate the risks that may arise in 2013. But are all businesses indeed ready? The US automotive industry has recorded a sale of 3,689,089 as of March 2013, but will the pace be maintained throughout the year? Are the mobility companies ready for the next decade? To determine this, car manufacturers should be alert to emerging trends in the industry and adopt them in their business models. Here are 4 key trends that all mobility companies should consider when planning their strategy for the next financial year.