6 Tactics to Ignite Your Automotive Internet Marketing

The competition level in the automotive industry is continually getting intensive. Every automotive marketing digital agency is looking for practical sets of automotive marketing strategies to level up and stay ahead. In this article, we suggest some helpful techniques for a productive automotive internet marketing campaign.

Create interesting and engaging video contents

Video marketing has proved to be an exceptional tool in the automotive world, but it has to be done right. Studying and gathering insights on potential customer bases is a sure way to acquire ideas in making a compelling video. Some of these videos may include
  • Informational and instructive videos
  • Test Drives and Testimonials
Informational videos tend to eliminate the stress involved with reading long text characters about a choice model by providing easier accessible information. Instructive videos give the company the avenue to timely attend to FAQs existing and potential customers may have. Testimonial and test drive videos add a bit of excitement as it involves actual happy customers. Potential customers can virtually see what they are buying into. Testimonial videos are not easily gotten, but a few incentives to your customers for their troubles will do the trick. Anyone buying a new vehicle will look to get some video information about their new ride. Besides, recent Google’s survey suggests that 79% of internet traffic comes from the video content, and 48% usually buy after watching the company's videos. So, take advantage of this excellent tip and create dedicate YouTube channels or spots on your website. More details!

Utilize the three Rs of video management

Now, you have your video contents constructed, organized, and running. How do you manage the videos to improve ROI? Making newer videos are costly, both in finance and time consumption. Using the triple Rs is a good way to navigate this challenge. The three Rs stand for
  • Reboot
  • Reuse
  • Recycle
You can reuse better-performing content by refreshing it and adding small changes to it. If you have an existing ad, change the contents and action calls, share on your social media handles. This gives you brand new content at little to no cost. You can even modify previous content by adding new information or features about your dealership.

User-Generated Content (UGR)

It is a potent tool for automotive marketing. The obvious pros of having this material are that it’s free and transparent. It gives dealerships a new level of authenticity as the tool comes from people with no stake at all in the business. You can solicit user-generated content, but be careful not to use actors as it makes the material artificial and phony. Getting user-generated content is not entirely straightforward. Below are some tips to help them get
  • Quizzes
  • Contest
  • Local Influencers
  • Hashtags

Keep in Touch with Existing Clients

4Maintaining a steady connection with your happy customers can help increase your reviews and referrals. You can send out emails on dealership events, milestones, and maintenance tips. You can also solicit reviews. Reviews are the first thing potential customers look out for before seeking your services. Review columns and pages are a way for happy customers to “blow your trumpet” and shield unsatisfied ones away from public review sites. You can also promote your referral program using incentives not just for the existing customer but also for their family, friend, or associate buying a new vehicle.

Get Reviews from Staff

Another tip that works wonders is getting your staff to offer their own personal reviews about a particular car. It adds a humane side to your dealership and should be explored. Your employees can make a small blurb endorsing a vehicle with a distinctive description of the features they love. They can also offer experienced insight for longevity.

Apply Consistency

A weak omnichannel strategy can spoil all the work put into your automotive internet marketing. Consistency is what every client is looking for when dealing with any automotive dealer. Consistency can translate to many things for different sets of customers. Offering the best dealership around while boasting an awesome retail customer experience is a sure way of reaching your set goals in the automotive industry. Whichever tip or strategy you choose to adopt, ensure exploring all possible channels to maximize gains and productivity, achieving your set dealership goals. For more details, visit: https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/19/how-to-think-about-marketing-to-consumers-in-their-cars/#5e26b8844052

4 Automotive Marketing Trends You Need to Know

A new technological decade has been developed, and companies are preparing to keep pace with emerging trends and evolving user requirements of this era. Business giants claim that they have implemented their strategies to mitigate the risks that may arise in 2013. But are all businesses indeed ready? The US automotive industry has recorded a sale of 3,689,089 as of March 2013, but will the pace be maintained throughout the year? Are the mobility companies ready for the next decade? To determine this, car manufacturers should be alert to emerging trends in the industry and adopt them in their business models. Here are 4 key trends that all mobility companies should consider when planning their strategy for the next financial year.

1. Governments Will Adjust the Need for Safer and Cleaner Transportation

With regard to safe individual mobility, governments currently focus on three main areas: environmental compatibility, resource preservation, and security. This will make the original equipment manufacturers deliver a diversified range of safer and cleaner vehicles, particularly zero-emission transport. Meanwhile, consumers will weigh their vehicle purchase decisions based on the sanctions and incentives at their disposal.

2. New Players Will Set Foot in the Automotive Sector

The evolution of consumer needs, the introduction of IT solutions for automobiles and the advancement of technology have paved the way for new entrants to stand up in the mobility market. Even non-automotive companies are providing services such as mobility integration, car sharing and "black box insurance" according to use, which determines the upper limit based on the integration of electric vehicles, the real-time evaluation of the performance of driving and advanced auto entertainment systems. The evolution of these new business models will allow new players to become an integral part of the traditional automotive value chain.

3. Automotive Marketing Will Gain an Advantage with Social Media Initiatives

Automotive Marketing trends have witnessed a major change. Since the exhibition of a gleaming car in a space of 30 seconds, the means of commercialization have become more social. Recently, consumers have been doing a thorough investigation before deciding on which vehicle to invest. Social media platforms have facilitated access to a large amount of information, including the perceptions and opinions of other consumers. Buyers base their decisions on the reviews they get from influential blogs and websites, other consumers and news features, sources in which mobility companies cannot exercise any control. OEMs are taking advantage of social platforms to develop closer links with consumers at the same time. They are adapting to the paradigm shift and are using it to market their products to a wider audience. Read more.

4. The Globalization of the Sector Will Lead to the Appearance of New Risks

Globalization is paving the way for new risks and OEMs are always designing radical operational strategies to mitigate these risks. If the volatile prices of raw materials and the misalignment of supply and demand, or the shortage of skilled workers and changes in regulatory prices, automotive companies face a reality check related to their globalization efforts. As a result of these challenges, the industry must prepare itself to implement mitigation strategies in order to simplify the adaptation of the value chain. And the implementation of automotive software solutions is considered one of the main solutions to these challenges. Planning is the key to success in times to come. The automotive marketing agency needs to learn the evolving trends in a prudent manner and prepare its business strategies accordingly.