December 30, 2019 | By Michael Lehman
The competition level in the automotive industry is continually getting intensive. Every automotive marketing digital agency is looking for practical sets of automotive marketing strategies to level up and stay ahead. In this article, we suggest some helpful techniques for a productive automotive internet marketing campaign.
Create interesting and engaging video contentsVideo marketing has proved to be an exceptional tool in the automotive world, but it has to be done right. Studying and gathering insights on potential customer bases is a sure way to acquire ideas in making a compelling video. Some of these videos may include
- Informational and instructive videos
- Test Drives and Testimonials
Utilize the three Rs of video managementNow, you have your video contents constructed, organized, and running. How do you manage the videos to improve ROI? Making newer videos are costly, both in finance and time consumption. Using the triple Rs is a good way to navigate this challenge. The three Rs stand for
User-Generated Content (UGR)It is a potent tool for automotive marketing. The obvious pros of having this material are that it’s free and transparent. It gives dealerships a new level of authenticity as the tool comes from people with no stake at all in the business. You can solicit user-generated content, but be careful not to use actors as it makes the material artificial and phony. Getting user-generated content is not entirely straightforward. Below are some tips to help them get
- Local Influencers