6 Tactics to Ignite Your Automotive Internet Marketing
The competition level in the automotive industry is continually getting intensive. Every automotive marketing digital agency is looking for practical sets of automotive marketing strategies to level up and stay ahead. In this article, we suggest some helpful techniques for a productive automotive internet marketing campaign.
Create interesting and engaging video contents
Video marketing has proved to be an exceptional tool in the automotive world, but it has to be done right. Studying and gathering insights on potential customer bases is a sure way to acquire ideas in making a compelling video. Some of these videos may include
- Informational and instructive videos
- Test Drives and Testimonials
Informational videos tend to eliminate the stress involved with reading long text characters about a choice model by providing easier accessible information.
Instructive videos give the company the avenue to timely attend to FAQs existing and potential customers may have.
Testimonial and test drive videos add a bit of excitement as it involves actual happy customers. Potential customers can virtually see what they are buying into. Testimonial videos are not easily gotten, but a few incentives to your customers for their troubles will do the trick.
Anyone buying a new vehicle will look to get some video information about their new ride. Besides, recent Google’s survey suggests that 79% of internet traffic comes from the video content, and 48% usually buy after watching the company’s videos. So, take advantage of this excellent tip and create dedicate YouTube channels or spots on your website. More details!
Utilize the three Rs of video management
Now, you have your video contents constructed, organized, and running. How do you manage the videos to improve ROI? Making newer videos are costly, both in finance and time consumption. Using the triple Rs is a good way to navigate this challenge. The three Rs stand for
You can reuse better-performing content by refreshing it and adding small changes to it. If you have an existing ad, change the contents and action calls, share on your social media handles. This gives you brand new content at little to no cost. You can even modify previous content by adding new information or features about your dealership.
User-Generated Content (UGR)
It is a potent tool for automotive marketing. The obvious pros of having this material are that it’s free and transparent. It gives dealerships a new level of authenticity as the tool comes from people with no stake at all in the business. You can solicit user-generated content, but be careful not to use actors as it makes the material artificial and phony. Getting user-generated content is not entirely straightforward. Below are some tips to help them get
- Local Influencers
Keep in Touch with Existing Clients
4Maintaining a steady connection with your happy customers can help increase your reviews and referrals. You can send out emails on dealership events, milestones, and maintenance tips. You can also solicit reviews. Reviews are the first thing potential customers look out for before seeking your services. Review columns and pages are a way for happy customers to “blow your trumpet” and shield unsatisfied ones away from public review sites.
You can also promote your referral program using incentives not just for the existing customer but also for their family, friend, or associate buying a new vehicle.
Get Reviews from Staff
Another tip that works wonders is getting your staff to offer their own personal reviews about a particular car. It adds a humane side to your dealership and should be explored. Your employees can make a small blurb endorsing a vehicle with a distinctive description of the features they love. They can also offer experienced insight for longevity.
A weak omnichannel strategy can spoil all the work put into your automotive internet marketing. Consistency is what every client is looking for when dealing with any automotive dealer. Consistency can translate to many things for different sets of customers. Offering the best dealership around while boasting an awesome retail customer experience is a sure way of reaching your set goals in the automotive industry.
Whichever tip or strategy you choose to adopt, ensure exploring all possible channels to maximize gains and productivity, achieving your set dealership goals. For more details, visit: https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/19/how-to-think-about-marketing-to-consumers-in-their-cars/#5e26b8844052