June 24, 2020 | By Michael Lehman
Buying a pre-owned vehicle is incredibly easy to do. The process is fairly straightforward and can take less than a day to complete. However, the way people shop for a new vehicle today is very different from the way it was ten or twenty years ago. Back then, most people went directly to their local car dealership and found what they were after. Today, people look at local sellers as well as dealerships, with more going online to find their new vehicle. Ultimately, automotive marketing is what drives people to buy. So, how do people really shop for cars today?
Shopping With a FriendThe majority of shoppers love some alone time when they shop but with cars, it’s very different. This is a purchase you can’t really take back and as such, more buyers are wary over what they buy. Those looking for a new vehicle don’t want to do it alone because they’re afraid they’ll miss something or be sweet-talked into buying a lemon for a car. Also, most buyers need and want a second opinion. They want a fresh set of unbiased eyes to look at the vehicle and reassure them its right for them. While automotive marketing can influence where buyers shop and the type of vehicle they’re drawn to, the final sale is down to the actual buyer.
When Buying a Pre-Owned Vehicle, Almost All Research Is Done OnlineBuyers usually do a fair bit of research when they’re searching for a car. They’ll scout online for more information about the vehicle they want and look for the best deals and places to buy from. That’s how automotive marketing hooks them. In reality, buyers, no matter what they’re looking for, first go online to research and learn more about what they’re interested in buying. Research is incredibly important and something buyers usually do before they part with their cash. For more information, visit: http://www.enviromoto.com/6-tactics-ignite-automotive-internet-marketing/
Seasonal DifferencesFewer buyers venture out to showrooms and dealerships in the wintertime. No-one wants to look at a vehicle in the freezing rain or snow; they’d much prefer in the warmer months. There are differences in the jump of sales during the warmer months than in colder months. Also, those who are buying a pre-owned vehicle, expect to see better sales or deals during the winter months.
Buyers Are Attracted To Quality True AdsDealerships don’t always prioritize their online ads; some believe they don’t matter as long as their cars look good. The reality is that most buyers go online to conduct their initial search and ads are usually the first thing they see. Ads can draw their eye and they must be made a priority as they can boost sales. Automotive marketing needs to be on par online as well as offline because simple ads attract customers.
Shoppers Are SavvyBuyers are always looking for ways to save and they are being more cautious before they part with their money. Vehicle sales may be steady but buyers are wary as they don’t want to waste their hard-earned cash. Shoppers are becoming savvier and it’s understandable; that’s why car marketing has changed so much over the years. Buyers are doing things differently to find the best deal and that means dealerships have to adapt to those changes. Buying a pre-owned vehicle is a big step for most buyers so they’re airing on the side of caution more so than ever before. Check here!
December 30, 2019 | By Michael Lehman
The competition level in the automotive industry is continually getting intensive. Every automotive marketing digital agency is looking for practical sets of automotive marketing strategies to level up and stay ahead. In this article, we suggest some helpful techniques for a productive automotive internet marketing campaign.
Create interesting and engaging video contentsVideo marketing has proved to be an exceptional tool in the automotive world, but it has to be done right. Studying and gathering insights on potential customer bases is a sure way to acquire ideas in making a compelling video. Some of these videos may include
- Informational and instructive videos
- Test Drives and Testimonials
Utilize the three Rs of video managementNow, you have your video contents constructed, organized, and running. How do you manage the videos to improve ROI? Making newer videos are costly, both in finance and time consumption. Using the triple Rs is a good way to navigate this challenge. The three Rs stand for
User-Generated Content (UGR)It is a potent tool for automotive marketing. The obvious pros of having this material are that it’s free and transparent. It gives dealerships a new level of authenticity as the tool comes from people with no stake at all in the business. You can solicit user-generated content, but be careful not to use actors as it makes the material artificial and phony. Getting user-generated content is not entirely straightforward. Below are some tips to help them get
- Local Influencers
Keep in Touch with Existing Clients4Maintaining a steady connection with your happy customers can help increase your reviews and referrals. You can send out emails on dealership events, milestones, and maintenance tips. You can also solicit reviews. Reviews are the first thing potential customers look out for before seeking your services. Review columns and pages are a way for happy customers to “blow your trumpet” and shield unsatisfied ones away from public review sites. You can also promote your referral program using incentives not just for the existing customer but also for their family, friend, or associate buying a new vehicle.
Get Reviews from StaffAnother tip that works wonders is getting your staff to offer their own personal reviews about a particular car. It adds a humane side to your dealership and should be explored. Your employees can make a small blurb endorsing a vehicle with a distinctive description of the features they love. They can also offer experienced insight for longevity.
Apply ConsistencyA weak omnichannel strategy can spoil all the work put into your automotive internet marketing. Consistency is what every client is looking for when dealing with any automotive dealer. Consistency can translate to many things for different sets of customers. Offering the best dealership around while boasting an awesome retail customer experience is a sure way of reaching your set goals in the automotive industry. Whichever tip or strategy you choose to adopt, ensure exploring all possible channels to maximize gains and productivity, achieving your set dealership goals. For more details, visit: https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/19/how-to-think-about-marketing-to-consumers-in-their-cars/#5e26b8844052
A new technological decade has been developed, and companies are preparing to keep pace with emerging trends and evolving user requirements of this era. Business giants claim that they have implemented their strategies to mitigate the risks that may arise in 2013. But are all businesses indeed ready? The US automotive industry has recorded a sale of 3,689,089 as of March 2013, but will the pace be maintained throughout the year? Are the mobility companies ready for the next decade? To determine this, car manufacturers should be alert to emerging trends in the industry and adopt them in their business models. Here are 4 key trends that all mobility companies should consider when planning their strategy for the next financial year.
1. Governments Will Adjust the Need for Safer and Cleaner TransportationWith regard to safe individual mobility, governments currently focus on three main areas: environmental compatibility, resource preservation, and security. This will make the original equipment manufacturers deliver a diversified range of safer and cleaner vehicles, particularly zero-emission transport. Meanwhile, consumers will weigh their vehicle purchase decisions based on the sanctions and incentives at their disposal.
2. New Players Will Set Foot in the Automotive SectorThe evolution of consumer needs, the introduction of IT solutions for automobiles and the advancement of technology have paved the way for new entrants to stand up in the mobility market. Even non-automotive companies are providing services such as mobility integration, car sharing and "black box insurance" according to use, which determines the upper limit based on the integration of electric vehicles, the real-time evaluation of the performance of driving and advanced auto entertainment systems. The evolution of these new business models will allow new players to become an integral part of the traditional automotive value chain.
3. Automotive Marketing Will Gain an Advantage with Social Media InitiativesAutomotive Marketing trends have witnessed a major change. Since the exhibition of a gleaming car in a space of 30 seconds, the means of commercialization have become more social. Recently, consumers have been doing a thorough investigation before deciding on which vehicle to invest. Social media platforms have facilitated access to a large amount of information, including the perceptions and opinions of other consumers. Buyers base their decisions on the reviews they get from influential blogs and websites, other consumers and news features, sources in which mobility companies cannot exercise any control. OEMs are taking advantage of social platforms to develop closer links with consumers at the same time. They are adapting to the paradigm shift and are using it to market their products to a wider audience. Read more.
4. The Globalization of the Sector Will Lead to the Appearance of New RisksGlobalization is paving the way for new risks and OEMs are always designing radical operational strategies to mitigate these risks. If the volatile prices of raw materials and the misalignment of supply and demand, or the shortage of skilled workers and changes in regulatory prices, automotive companies face a reality check related to their globalization efforts. As a result of these challenges, the industry must prepare itself to implement mitigation strategies in order to simplify the adaptation of the value chain. And the implementation of automotive software solutions is considered one of the main solutions to these challenges. Planning is the key to success in times to come. The automotive marketing agency needs to learn the evolving trends in a prudent manner and prepare its business strategies accordingly.
December 4, 2018 | By Michael Lehman
As the automotive digital markets keep on changing, shopper propensities additionally pursue. With so much Automotive marketing agencies are there to enable you to examine your provincial information to locate the best appropriate online answers to help you with catching more leads. Beside the ordinary difficulties that automotive marketing agencyconfront, for example, client benefit issues and limiting group turnover, their most significantconcern is getting clients through the entryways at first. It's occasionally fundamental for an outside, outsider part to come and recognize all the critical technique segments for an enduring stream of customers. Beneath, we've laid out the full most essential advances that you have to take before your pursuit starts.
Define Your Expectations and NeedsWorking with an office is never, nor should it ever be a hasty choice. Your business targets for the office should be clear before you notwithstanding starting your hunt.
List of Marketing RequirementsHaving an unmistakable rundown of what undertakings would be required by the marketing agency can help push the group the correct way. There ought to likewise be coordination between the office and the in-house marketing group.
Think Long TermInstead of essentially considering it a marketing agency, find it more as far as adding colleagues to your very own organization. There ought to be sufficient receptiveness and straightforwardness in an organization to guarantee that the two sides are in agreement. This stays away from miscommunication and collects the best outcomes. Click here.
Marketing Agency TypeThere are different kinds of marketing agencies, all of which outfit their administrations toward explicit customers. The ideal approach to guarantee that you get the best administration for your dealership is to recognize what kind of organization suits you best.
- Specialized Vs. General: Some agencies have practical experience in one explicit administration, for example, web architecture.
- Creative Vs. Specialty: Depending on what kind of message you need to go through your promoting, inventive or specialty organizations could both be contenders.
- Local Reach Vs. Worldwide Reach: This is another factor that genuinely relies upon your dealerships business objectives.
Automobile Industry ExperienceA marketing organization does not merit anything on the off chance that they don't have understanding or sponsorship from reputable sources. Even though more up to date automotive marketing agencies may have an imaginative vision to separate them from the traditional agencies, they come up short on the experience to offer their administrations to greater dealerships. Marketing agency for bigger dealerships ought to have involvement in executing the appropriate marketing methodologies and creating attractive outcomes.
Display Their Ideas ThemselvesIn case you're searching for a web specialist, yet the creator being referred to has a beneath tasteful site – it's improbable that you'll pick them. Despite what the organization is promising, they should likewise introduce themselves with all that they guarantee you. They ought to have an engaging site, rank high for your particular catchphrases and have high populace web-based life systems.
Special PackagesIt’s a well-known fact, nor is it a stretch, that each marketing agency is one of a kind. Almost certainly, your dealership has had past long haul or transient associations. Despite the result of those organizations, almost certainly, you comprehend what your necessities and prerequisites are for what you need. Your extraordinary business needs a one of a kind promoting bundle to oblige it. This one of goodpackages should concentrate on more than essentially your financial plan. Choosing an automotive marketing office is anything but an essential errand nor is it one that ought to be gone up against a drive. The real test is for you to explore altogether everything that has been referenced above to discover an organization that gets you an office that fits impeccably with your business and auto dealer marketing objectives. To find out more, check out http://www.turbomarketingsolutions.com
Today, I want to talk to you about when the best time to buy a used car is, a lot of that's going to depend upon what you are trying to buy and the time of year. For instance if you are trying to buy a truck and you needed a 4x4 truck for winter, just before winter is not going to be the best time for you to buy and expect to negotiate a great price. Now I'm not saying that it's impossible just that you are going to have the whole supply and demand factor to deal with when you are drained by that type of vehicle just before winter you are going to have a much better chance of getting the price that you want for a 4x4 in the spring and summer months when demand for four-by-fours is much lower.
Length of Time That a Vehicle has Been on a Dealer’s LotThe length of time that a vehicle has been on a dealer’s lot is something the dealer is also going to have to take in consideration when making a deal. When a vehicle has been on a dealer’s lot for more than 60 to 90 days, it's time for the dealer to start thinking about reducing its asking price or they are going to run the risk of taking a loss when they have to sell it at the auto auction. You see, the dealers don't actually own all the vehicles that you see on their lot the banks do and they pay the bank a small percentage for each month to sell their vehicles called a floor plan charge and if the dealer doesn't sell the vehicle after 90 days the dealer even has to pay more for the vehicle because now they actually own it and they never want to own it they would actually rather sell it to you at a deep discount and move it off their lot rather than risk taking a loss plus fees trying to sell it at the auction.
Know the history of your carNow, there is a way you can find out how long a vehicle has been on a dealer’s lot without having to ask and here's how. Now hopefully the car that you are looking at comes with a carfax report but if it doesn't you can always ask the dealer for one but down below in the detailed history section of the report it's going to show you when the dealer offer the vehicle for sale on their lot but I think with some good negotiating they would make you a great deal on that vehicle, once you think you found the right vehicle and done all your homework and you're ready to make an offer.
WeekdaysAnother good time to buy a used car is weekdays; Monday through Friday are going to be the best days to buy because they are typically the slowest days of the week for the dealer. Try to avoid the weekends because the weekends are the busiest time of the weekend and they'll be working so many deals that they may not be as hungry as they would be during the week to make you that sweet deal that you're looking for. The only exception to the weekend rule is if the weekend falls on the last three days of the month. Speaking of the end of the month, the last three days of the month are generally the best days to buy a used car because every dealer has sales quotas and goals that they want to meet by the end of the month. The salesman and the desk manager also has sales goals and quotas that they want to meet because it affects their paychecks and their bonuses in a huge way, so by using this strategy it gives the salesman and the desk manager more financial incentive to help you get that great deal that you're after. So hopefully these tips and strategies have helped to get a better idea and understanding of when the best times to buy a used car is.
January 14, 2018 | By Michael Lehman
Before someone decides to go into a showroom or even walk into any car dealer and purchases a vehicle he or she would have to satisfy and convinced himself that they need that particular vehicle.
Buying a new vehicle is not an easy taskBuying a new vehicle is not an easy task that one can wake up very fast and complete it without involving very crucial aspects. There are two types of buyers that may need a new car: first timer and the one who needs to replace maybe the old vehicle. The vehicle must beat all odds and be the one that will perfectly serve the owner’s needs and specification. Here are the eight decisions that one will have to make before going in for a new vehicle.
Knowing your budgetThis is the most important stage that one must first establish. The buyer must be able to decide on how much money they are willing to spend on that new vehicle so that they are not disadvantaged. The budget will help one to be able to establish the mode of payment that will be used that is through cash or leasing. These helps a lot in planning your cash so that one cannot use all his or her savings in buying a vehicle.
Determine the specification of your needThere are different cars for different uses in the market and one needs to establish what they need at the moment. One should not go for a big vehicle yet he or she needs a small vehicle. The purpose of the vehicle helps to cut on cost that may be incurred on purchasing. Meaning you cannot go for a big vehicle when you only have a small family that comprises of three. Again you will not need a small vehicle for commercial uses like transport.
Choose a vehicleChoosing a vehicle mostly is based with the past encounter of the old vehicle one may be having using. There are those ones that may prefer to stick to their old models and there are those that may have a change of models.
Decide on preferenceOne needs to analyze his or her best models that they know and make a decision on one that catches their eyes. Most people make decisions on vehicles by considering the following; color, image, fuel consumption and reliability.
Decide on insurance policiesAfter making that important decision of buying a vehicle one should be able to know the amount of money the insurance that they may want to take may cost them.
Prepare financesThe process come about after going through the first five stages. It is a difficult and serious phase because it involves checking your credit rating and the amount of money you can part ways without you straining a lot.
Establish the mode of tradeIt is balancing two variables like trading the old car and adding a few amount on top by the dealer or take the vehicle on your own and sell it on your own and purchase the vehicle without involving the old one directly.
Negotiate your purchaseIt is the final stage and one gets to decide how to pay for that new vehicle, where to buy it by doing your personal research on vehicle dealers around you ِِِCheck out this post for more informations:http://www.enviromoto.com/potentials-rental-cars/
September 26, 2017 | By Michael Lehman
Scammers are everywhere! Know how they operate and you can laugh at their attempts to part you and your property, money or both! Don't accept cash, checks, or even cashier’s checks as payment. Until you verify them. Really, every form of payment has a risk, but these rank highest in my mind. There is plenty of counterfeit cash out there. Just go to Staples or Office Depot and buy one of those highlighter looking counterfeit detection pens to verify the bills if your buyer is planning on paying with cash. Cashier’s checks are kind of tricky, they are easy enough to fake, and, like I mentioned before, fake ones will usually clear when you deposit or cash them. Calling the bank, it is drafted on and verifying the funds is the only way I would consider taking one. If the buyer who is buying a new vehicle can't or won't produce a phone number for you to call and verify, just hand them the check and move to the next buyer.
Don't even consider shipping your car. Period.A popular scam is for someone to pose on a vehicle advertising site as a buyer (usually from overseas) that wants you to ship your car to them. The usual bait is that they offer to pay you well above market value for your trouble. Next, they will send you a nice, big, bogus check, which supposedly includes the shipping costs. You cash the check (it will clear), ship them the vehicle, and go spend the extra couple thousand dollars or so they were so generous to give you. There's an easy way to avoid this... simply do not, EVER, sell a car to someone that wants you to ship it to them or who has offered to pay you much more than you know your car is worth.
Don't let anyone test drive your car without you.You would think that car thieves wouldn't be so dumb as to come introduce themselves to you before they drive away with your car, but it happens. Yes, they might even show you their driver’s license (you did check it right?) before they drive your car away. Good information for when you have to call the police, right? Not good. False ID... fake name... I doubt you got that good of a description of them either. Your car may very well be in pieces somewhere before you realize they aren't coming back. Ouch.
Don't sell your car from your home.Crimes of opportunity can only happen when there's an opportunity. Sometimes, people of the more crooked sort will not be targeting your car. What better way to set up a burglary than to drive your car, talk with you for a while, find out if you're an easy target or not, maybe even come inside and pretend to negotiate just so they can see if you have valuable stuff? Oh, yes, they know you have a high chance of having a fat wallet in the next few days also! Yes, it happens, but it doesn't have to happen to you. Be cautious, be aware of your surroundings, and follow your instincts. If you don't feel comfortable with the situation or the person buying pre-owned vehicle, just don't sell it. Check out with http://www.automotivesuccessacademy.com for more informations and help.
September 26, 2017 | By Michael Lehman
Accepting the basic premise of how to sell more cars in a down market is vital for success in selling more in a down market. The premise is for you to "take a leadership approach to your sales responsibilities". This leadership approach is straightforward and practical.
From the Accepting Accountability SectionSales volumes are at record lows; you've never sold so little, and your commission checks have never been so small. You need how to sell more cars, for instance, and you need to make more money... and you need it now! Is it possible that:
- Previous good markets turned you into an order taker, and you forgot how to sell?
- You've worked your trap line for years and it's finally dried up?
- You've convinced yourself that there is no business to get?
- You are talking too much and not listening for opportunities?
- You just don't know what to do about it?
From the Get and Stay Motivated SectionSelf-motivation is an important ingredient to the successful sales professional regardless of the current market place. When the vehicle advertising market is down, it is even more critical to create a self-motivating environment. If you still are having a difficult time finding passion in the down market, here are a few suggestions for you to consider:
- Stop listening to the depressing news on talk radio and the 24-hour television news channels.
- Create a list of things that make you happy and keep a copy with you wherever you go.
- Keep a photo of something that makes you smile near your side.
- Before you get in your car in the morning, walk around the yard, and smell the roses.
- Find a mentor—someone you can talk to who will keep you on a positive track.
- Don't hang around people who aren't fun and exciting to be around. Find upbeat, positive, forward-looking people with whom you can surround yourself.
- Find a mentor—someone you can talk to who will keep you on a positive track.
From the Plan Like a Leader SectionLeaders spend a large portion of their time creating plans, implementing plans, measuring/monitoring plan performance and adjusting their plans. The components of a sales responsibility plan I recommend include:
- A mission statement
- A SWOT analysis
- A set of objectives that help you achieve your mission
- Tactics or action plans to achieve your goals