3 Things to Check When Buying Certified Pre-Owned Vehicles

When it’s time to make the leap to a new car, certified pre-owned vehicles can be a great option for finding a car or truck for a tight budget. Do your research ahead of time, talk to your dealer marketing about your needs, and with their help, you’ll be well on your way to a purchase you can be happy with for years to come. Whether you are buying a pre-owned vehicle for the first time, or if this is your time in making a switch, purchasing for a certified and trusted pre-owned car or vehicles could be a very smart way in putting you up again on the wide road without putting your budget to harm. When you’re ready to start looking for a new (to you) car, truck, or minivan, do your research ahead of time so that you can pick the best vehicle for your needs and make sure to ask these three questions before heading to the lot:

1. How will my insurance be affected?

There are many insurance agencies that will offer lower rates for certified pre-owned vehicles that are rated safer on the road than others. When selecting a new car, talk to your insurance agent to see if there are special rates you should know about ahead of time before you purchase a new car. If you’ve been a longtime customer in good standing with your agency, they might also be able to offer you an additional discount. Also, make sure that safety features like airbags, alarm systems, and rearview cameras are factored into your insurance rate, as they may knock your premium down. learn additional tips on this website.

2. What specifics do I need in my car?

There are so many options and things that come standard in certified pre-owned vehicles, that it can be overwhelming to think about when deciding what it is you’re looking for in your next vehicle. Before you go car shopping, though, make a list of “deal breakers” and “nice to haves” so that you can speak with your auto dealer marketing about what you would like to have in a car and what you cannot do without. This can help your dealer pinpoint a curated selection of cars and save you time in your search. Remember to keep things like your family situation, regular commutes, and weather patterns in the back of your mind when deciding what features will be important in your next car or truck. read the latest news at https://www.nerdwallet.com/blog/loans/auto-loans/7-tips-for-labor-day-car-shopping/

3. What is my budget?

Purchasing certified pre-owned vehicles can run the gamut when it comes to prices and searching for the best deal for you may take some time. Make a plan, decide ahead of time what your budget is, and figure out if you will allow for a little wiggle room or if your price is firm. Remember that additional costs down the road like upkeep, oil changes, and new tires will need to be a consideration, so make sure those are part of the budget, too. Always make sure that your budget is in your limit.  

Automotive Marketing Spotlight: How Do People Shop For Cars?

Buying a pre-owned vehicle is incredibly easy to do. The process is fairly straightforward and can take less than a day to complete. However, the way people shop for a new vehicle today is very different from the way it was ten or twenty years ago. Back then, most people went directly to their local car dealership and found what they were after. Today, people look at local sellers as well as dealerships, with more going online to find their new vehicle. Ultimately, automotive marketing is what drives people to buy. So, how do people really shop for cars today?

Shopping With a Friend

The majority of shoppers love some alone time when they shop but with cars, it’s very different. This is a purchase you can’t really take back and as such, more buyers are wary over what they buy. Those looking for a new vehicle don’t want to do it alone because they’re afraid they’ll miss something or be sweet-talked into buying a lemon for a car. Also, most buyers need and want a second opinion. They want a fresh set of unbiased eyes to look at the vehicle and reassure them its right for them. While automotive marketing can influence where buyers shop and the type of vehicle they’re drawn to, the final sale is down to the actual buyer.

When Buying a Pre-Owned Vehicle, Almost All Research Is Done Online

Buyers usually do a fair bit of research when they’re searching for a car. They’ll scout online for more information about the vehicle they want and look for the best deals and places to buy from. That’s how automotive marketing hooks them. In reality, buyers, no matter what they’re looking for, first go online to research and learn more about what they’re interested in buying. Research is incredibly important and something buyers usually do before they part with their cash. For more information, visit: http://www.enviromoto.com/6-tactics-ignite-automotive-internet-marketing/

Seasonal Differences

Fewer buyers venture out to showrooms and dealerships in the wintertime. No-one wants to look at a vehicle in the freezing rain or snow; they’d much prefer in the warmer months. There are differences in the jump of sales during the warmer months than in colder months. Also, those who are buying a pre-owned vehicle, expect to see better sales or deals during the winter months.

Buyers Are Attracted To Quality True Ads

Dealerships don’t always prioritize their online ads; some believe they don’t matter as long as their cars look good. The reality is that most buyers go online to conduct their initial search and ads are usually the first thing they see. Ads can draw their eye and they must be made a priority as they can boost sales. Automotive marketing needs to be on par online as well as offline because simple ads attract customers.

Shoppers Are Savvy

Buyers are always looking for ways to save and they are being more cautious before they part with their money. Vehicle sales may be steady but buyers are wary as they don’t want to waste their hard-earned cash. Shoppers are becoming savvier and it’s understandable; that’s why car marketing has changed so much over the years. Buyers are doing things differently to find the best deal and that means dealerships have to adapt to those changes. Buying a pre-owned vehicle is a big step for most buyers so they’re airing on the side of caution more so than ever before. Check here!

6 Tactics to Ignite Your Automotive Internet Marketing

The competition level in the automotive industry is continually getting intensive. Every automotive marketing digital agency is looking for practical sets of automotive marketing strategies to level up and stay ahead. In this article, we suggest some helpful techniques for a productive automotive internet marketing campaign.

Create interesting and engaging video contents

Video marketing has proved to be an exceptional tool in the automotive world, but it has to be done right. Studying and gathering insights on potential customer bases is a sure way to acquire ideas in making a compelling video. Some of these videos may include
  • Informational and instructive videos
  • Test Drives and Testimonials
Informational videos tend to eliminate the stress involved with reading long text characters about a choice model by providing easier accessible information. Instructive videos give the company the avenue to timely attend to FAQs existing and potential customers may have. Testimonial and test drive videos add a bit of excitement as it involves actual happy customers. Potential customers can virtually see what they are buying into. Testimonial videos are not easily gotten, but a few incentives to your customers for their troubles will do the trick. Anyone buying a new vehicle will look to get some video information about their new ride. Besides, recent Google’s survey suggests that 79% of internet traffic comes from the video content, and 48% usually buy after watching the company's videos. So, take advantage of this excellent tip and create dedicate YouTube channels or spots on your website. More details!

Utilize the three Rs of video management

Now, you have your video contents constructed, organized, and running. How do you manage the videos to improve ROI? Making newer videos are costly, both in finance and time consumption. Using the triple Rs is a good way to navigate this challenge. The three Rs stand for
  • Reboot
  • Reuse
  • Recycle
You can reuse better-performing content by refreshing it and adding small changes to it. If you have an existing ad, change the contents and action calls, share on your social media handles. This gives you brand new content at little to no cost. You can even modify previous content by adding new information or features about your dealership.

User-Generated Content (UGR)

It is a potent tool for automotive marketing. The obvious pros of having this material are that it’s free and transparent. It gives dealerships a new level of authenticity as the tool comes from people with no stake at all in the business. You can solicit user-generated content, but be careful not to use actors as it makes the material artificial and phony. Getting user-generated content is not entirely straightforward. Below are some tips to help them get
  • Quizzes
  • Contest
  • Local Influencers
  • Hashtags

Keep in Touch with Existing Clients

4Maintaining a steady connection with your happy customers can help increase your reviews and referrals. You can send out emails on dealership events, milestones, and maintenance tips. You can also solicit reviews. Reviews are the first thing potential customers look out for before seeking your services. Review columns and pages are a way for happy customers to “blow your trumpet” and shield unsatisfied ones away from public review sites. You can also promote your referral program using incentives not just for the existing customer but also for their family, friend, or associate buying a new vehicle.

Get Reviews from Staff

Another tip that works wonders is getting your staff to offer their own personal reviews about a particular car. It adds a humane side to your dealership and should be explored. Your employees can make a small blurb endorsing a vehicle with a distinctive description of the features they love. They can also offer experienced insight for longevity.

Apply Consistency

A weak omnichannel strategy can spoil all the work put into your automotive internet marketing. Consistency is what every client is looking for when dealing with any automotive dealer. Consistency can translate to many things for different sets of customers. Offering the best dealership around while boasting an awesome retail customer experience is a sure way of reaching your set goals in the automotive industry. Whichever tip or strategy you choose to adopt, ensure exploring all possible channels to maximize gains and productivity, achieving your set dealership goals. For more details, visit: https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/19/how-to-think-about-marketing-to-consumers-in-their-cars/#5e26b8844052

4 Automotive Marketing Trends You Need to Know

A new technological decade has been developed, and companies are preparing to keep pace with emerging trends and evolving user requirements of this era. Business giants claim that they have implemented their strategies to mitigate the risks that may arise in 2013. But are all businesses indeed ready? The US automotive industry has recorded a sale of 3,689,089 as of March 2013, but will the pace be maintained throughout the year? Are the mobility companies ready for the next decade? To determine this, car manufacturers should be alert to emerging trends in the industry and adopt them in their business models. Here are 4 key trends that all mobility companies should consider when planning their strategy for the next financial year.

1. Governments Will Adjust the Need for Safer and Cleaner Transportation

With regard to safe individual mobility, governments currently focus on three main areas: environmental compatibility, resource preservation, and security. This will make the original equipment manufacturers deliver a diversified range of safer and cleaner vehicles, particularly zero-emission transport. Meanwhile, consumers will weigh their vehicle purchase decisions based on the sanctions and incentives at their disposal.

2. New Players Will Set Foot in the Automotive Sector

The evolution of consumer needs, the introduction of IT solutions for automobiles and the advancement of technology have paved the way for new entrants to stand up in the mobility market. Even non-automotive companies are providing services such as mobility integration, car sharing and "black box insurance" according to use, which determines the upper limit based on the integration of electric vehicles, the real-time evaluation of the performance of driving and advanced auto entertainment systems. The evolution of these new business models will allow new players to become an integral part of the traditional automotive value chain.

3. Automotive Marketing Will Gain an Advantage with Social Media Initiatives

Automotive Marketing trends have witnessed a major change. Since the exhibition of a gleaming car in a space of 30 seconds, the means of commercialization have become more social. Recently, consumers have been doing a thorough investigation before deciding on which vehicle to invest. Social media platforms have facilitated access to a large amount of information, including the perceptions and opinions of other consumers. Buyers base their decisions on the reviews they get from influential blogs and websites, other consumers and news features, sources in which mobility companies cannot exercise any control. OEMs are taking advantage of social platforms to develop closer links with consumers at the same time. They are adapting to the paradigm shift and are using it to market their products to a wider audience. Read more.

4. The Globalization of the Sector Will Lead to the Appearance of New Risks

Globalization is paving the way for new risks and OEMs are always designing radical operational strategies to mitigate these risks. If the volatile prices of raw materials and the misalignment of supply and demand, or the shortage of skilled workers and changes in regulatory prices, automotive companies face a reality check related to their globalization efforts. As a result of these challenges, the industry must prepare itself to implement mitigation strategies in order to simplify the adaptation of the value chain. And the implementation of automotive software solutions is considered one of the main solutions to these challenges. Planning is the key to success in times to come. The automotive marketing agency needs to learn the evolving trends in a prudent manner and prepare its business strategies accordingly.

What to Look for In an Automotive Marketing Agency

As the automotive digital markets keep on changing, shopper propensities additionally pursue. With so much Automotive marketing agencies are there to enable you to examine your provincial information to locate the best appropriate online answers to help you with catching more leads. Beside the ordinary difficulties that automotive marketing agencyconfront, for example, client benefit issues and limiting group turnover, their most significantconcern is getting clients through the entryways at first. It's occasionally fundamental for an outside, outsider part to come and recognize all the critical technique segments for an enduring stream of customers. Beneath, we've laid out the full most essential advances that you have to take before your pursuit starts.

Define Your Expectations and Needs

Working with an office is never, nor should it ever be a hasty choice. Your business targets for the office should be clear before you notwithstanding starting your hunt.

List of Marketing Requirements

Having an unmistakable rundown of what undertakings would be required by the marketing agency can help push the group the correct way. There ought to likewise be coordination between the office and the in-house marketing group.

Think Long Term

Instead of essentially considering it a marketing agency, find it more as far as adding colleagues to your very own organization. There ought to be sufficient receptiveness and straightforwardness in an organization to guarantee that the two sides are in agreement. This stays away from miscommunication and collects the best outcomes. Click here.

Marketing Agency Type

There are different kinds of marketing agencies, all of which outfit their administrations toward explicit customers. The ideal approach to guarantee that you get the best administration for your dealership is to recognize what kind of organization suits you best.
  • Specialized Vs. General: Some agencies have practical experience in one explicit administration, for example, web architecture.
  • Creative Vs. Specialty: Depending on what kind of message you need to go through your promoting, inventive or specialty organizations could both be contenders.
  • Local Reach Vs. Worldwide Reach: This is another factor that genuinely relies upon your dealerships business objectives.
All in all, with the majority of that, how might you choose which automotive marketing organization to go for? Indeed, there are three principal things that you have to inquire about each office before you finish your choice.

Automobile Industry Experience

A marketing organization does not merit anything on the off chance that they don't have understanding or sponsorship from reputable sources. Even though more up to date automotive marketing agencies may have an imaginative vision to separate them from the traditional agencies, they come up short on the experience to offer their administrations to greater dealerships. Marketing agency for bigger dealerships ought to have involvement in executing the appropriate marketing methodologies and creating attractive outcomes.

Display Their Ideas Themselves

In case you're searching for a web specialist, yet the creator being referred to has a beneath tasteful site – it's improbable that you'll pick them. Despite what the organization is promising, they should likewise introduce themselves with all that they guarantee you. They ought to have an engaging site, rank high for your particular catchphrases and have high populace web-based life systems.

Special Packages

It’s a well-known fact, nor is it a stretch, that each marketing agency is one of a kind. Almost certainly, your dealership has had past long haul or transient associations. Despite the result of those organizations, almost certainly, you comprehend what your necessities and prerequisites are for what you need. Your extraordinary business needs a one of a kind promoting bundle to oblige it. This one of goodpackages should concentrate on more than essentially your financial plan. Choosing an automotive marketing office is anything but an essential errand nor is it one that ought to be gone up against a drive. The real test is for you to explore altogether everything that has been referenced above to discover an organization that gets you an office that fits impeccably with your business and auto dealer marketing objectives. To find out more, check out http://www.turbomarketingsolutions.com

Used Car Buying Getting the Timing Right

Today, I want to talk to you about when the best time to buy a used car is, a lot of that's going to depend upon what you are trying to buy and the time of year. For instance if you are trying to buy a truck and you needed a 4x4 truck for winter, just before winter is not going to be the best time for you to buy and expect to negotiate a great price. Now I'm not saying that it's impossible just that you are going to have the whole supply and demand factor to deal with when you are drained by that type of vehicle just before winter you are going to have a much better chance of getting the price that you want for a 4x4 in the spring and summer months when demand for four-by-fours is much lower.

Length of Time That a Vehicle has Been on a Dealer’s Lot

The length of time that a vehicle has been on a dealer’s lot is something the dealer is also going to have to take in consideration when making a deal. When a vehicle has been on a dealer’s lot for more than 60 to 90 days, it's time for the dealer to start thinking about reducing its asking price or they are going to run the risk of taking a loss when they have to sell it at the auto auction. You see, the dealers don't actually own all the vehicles that you see on their lot the banks do and they pay the bank a small percentage for each month to sell their vehicles called a floor plan charge and if the dealer doesn't sell the vehicle after 90 days the dealer even has to pay more for the vehicle because now they actually own it and they never want to own it they would actually rather sell it to you at a deep discount and move it off their lot rather than risk taking a loss plus fees trying to sell it at the auction.

Know the history of your car

Now, there is a way you can find out how long a vehicle has been on a dealer’s lot without having to ask and here's how. Now hopefully the car that you are looking at comes with a carfax report but if it doesn't you can always ask the dealer for one but down below in the detailed history section of the report it's going to show you when the dealer offer the vehicle for sale on their lot but I think with some good negotiating they would make you a great deal on that vehicle, once you think you found the right vehicle and done all your homework and you're ready to make an offer.


Another good time to buy a used car is weekdays; Monday through Friday are going to be the best days to buy because they are typically the slowest days of the week for the dealer. Try to avoid the weekends because the weekends are the busiest time of the weekend and they'll be working so many deals that they may not be as hungry as they would be during the week to make you that sweet deal that you're looking for. The only exception to the weekend rule is if the weekend falls on the last three days of the month. Speaking of the end of the month, the last three days of the month are generally the best days to buy a used car because every dealer has sales quotas and goals that they want to meet by the end of the month. The salesman and the desk manager also has sales goals and quotas that they want to meet because it affects their paychecks and their bonuses in a huge way, so by using this strategy it gives the salesman and the desk manager more financial incentive to help you get that great deal that you're after. So hopefully these tips and strategies have helped to get a better idea and understanding of when the best times to buy a used car is.

8 Important Decisions To Make Before Buying A New Vehicle

Before someone decides to go into a showroom or even walk into any car dealer and purchases a vehicle he or she would have to satisfy and convinced himself that they need that particular vehicle.

Buying a new vehicle is not an easy task

Buying a new vehicle is not an easy task that one can wake up very fast and complete it without involving very crucial aspects. There are two types of buyers that may need a new car: first timer and the one who needs to replace maybe the old vehicle. The vehicle must beat all odds and be the one that will perfectly serve the owner’s needs and specification. Here are the eight decisions that one will have to make before going in for a new vehicle.

Knowing your budget

This is the most important stage that one must first establish. The buyer must be able to decide on how much money they are willing to spend on that new vehicle so that they are not disadvantaged. The budget will help one to be able to establish the mode of payment that will be used that is through cash or leasing. These helps a lot in planning your cash so that one cannot use all his or her savings in buying a vehicle.

Determine the specification of your need

There are different cars for different uses in the market and one needs to establish what they need at the moment. One should not go for a big vehicle yet he or she needs a small vehicle. The purpose of the vehicle helps to cut on cost that may be incurred on purchasing. Meaning you cannot go for a big vehicle when you only have a small family that comprises of three. Again you will not need a small vehicle for commercial uses like transport.

Choose a vehicle

Choosing a vehicle mostly is based with the past encounter of the old vehicle one may be having using. There are those ones that may prefer to stick to their old models and there are those that may have a change of models.

Decide on preference

One needs to analyze his or her best models that they know and make a decision on one that catches their eyes. Most people make decisions on vehicles by considering the following; color, image, fuel consumption and reliability.

Decide on insurance policies

After making that important decision of buying a vehicle one should be able to know the amount of money the insurance that they may want to take may cost them.

Prepare finances

The process come about after going through the first five stages. It is a difficult and serious phase because it involves checking your credit rating and the amount of money you can part ways without you straining a lot.

Establish the mode of trade

It is balancing two variables like trading the old car and adding a few amount on top by the dealer or take the vehicle on your own and sell it on your own and purchase the vehicle without involving the old one directly.

Negotiate your purchase

It is the final stage and one gets to decide how to pay for that new vehicle, where to buy it by doing your personal research on vehicle dealers around you ِِِCheck out this post for more informations:http://www.enviromoto.com/potentials-rental-cars/

How to Sell Your Car Online Without Getting Ripped Off

Scammers are everywhere! Know how they operate and you can laugh at their attempts to part you and your property, money or both! Don't accept cash, checks, or even cashier’s checks as payment. Until you verify them. Really, every form of payment has a risk, but these rank highest in my mind. There is plenty of counterfeit cash out there. Just go to Staples or Office Depot and buy one of those highlighter looking counterfeit detection pens to verify the bills if your buyer is planning on paying with cash. Cashier’s checks are kind of tricky, they are easy enough to fake, and, like I mentioned before, fake ones will usually clear when you deposit or cash them. Calling the bank, it is drafted on and verifying the funds is the only way I would consider taking one. If the buyer who is buying a new vehicle can't or won't produce a phone number for you to call and verify, just hand them the check and move to the next buyer.

Don't even consider shipping your car. Period.

A popular scam is for someone to pose on a vehicle advertising site as a buyer (usually from overseas) that wants you to ship your car to them. The usual bait is that they offer to pay you well above market value for your trouble. Next, they will send you a nice, big, bogus check, which supposedly includes the shipping costs. You cash the check (it will clear), ship them the vehicle, and go spend the extra couple thousand dollars or so they were so generous to give you. There's an easy way to avoid this... simply do not, EVER, sell a car to someone that wants you to ship it to them or who has offered to pay you much more than you know your car is worth.

Don't let anyone test drive your car without you.

You would think that car thieves wouldn't be so dumb as to come introduce themselves to you before they drive away with your car, but it happens. Yes, they might even show you their driver’s license (you did check it right?) before they drive your car away. Good information for when you have to call the police, right? Not good. False ID... fake name... I doubt you got that good of a description of them either. Your car may very well be in pieces somewhere before you realize they aren't coming back. Ouch.

Don't sell your car from your home.

Crimes of opportunity can only happen when there's an opportunity. Sometimes, people of the more crooked sort will not be targeting your car. What better way to set up a burglary than to drive your car, talk with you for a while, find out if you're an easy target or not, maybe even come inside and pretend to negotiate just so they can see if you have valuable stuff? Oh, yes, they know you have a high chance of having a fat wallet in the next few days also! Yes, it happens, but it doesn't have to happen to you. Be cautious, be aware of your surroundings, and follow your instincts. If you don't feel comfortable with the situation or the person buying pre-owned vehicle, just don't sell it. Check out with http://www.automotivesuccessacademy.com for more informations and help.

How to Sell More in a Down Market – The Leadership Secrets to Dynamite Sales Results

Accepting the basic premise of how to sell more cars in a down market is vital for success in selling more in a down market. The premise is for you to "take a leadership approach to your sales responsibilities". This leadership approach is straightforward and practical.

From the Accepting Accountability Section

Sales volumes are at record lows; you've never sold so little, and your commission checks have never been so small. You need how to sell more cars, for instance, and you need to make more money... and you need it now! Is it possible that:
  • Previous good markets turned you into an order taker, and you forgot how to sell?
  • You've worked your trap line for years and it's finally dried up?
  • You've convinced yourself that there is no business to get?
  • You are talking too much and not listening for opportunities?
  • You just don't know what to do about it?

From the Get and Stay Motivated Section

Self-motivation is an important ingredient to the successful sales professional regardless of the current market place. When the vehicle advertising market is down, it is even more critical to create a self-motivating environment. If you still are having a difficult time finding passion in the down market, here are a few suggestions for you to consider:
  • Stop listening to the depressing news on talk radio and the 24-hour television news channels.
  • Create a list of things that make you happy and keep a copy with you wherever you go.
  • Keep a photo of something that makes you smile near your side.
  • Before you get in your car in the morning, walk around the yard, and smell the roses.
  • Find a mentor—someone you can talk to who will keep you on a positive track.
  • Don't hang around people who aren't fun and exciting to be around. Find upbeat, positive, forward-looking people with whom you can surround yourself.
  • Find a mentor—someone you can talk to who will keep you on a positive track.

From the Plan Like a Leader Section

Leaders spend a large portion of their time creating plans, implementing plans, measuring/monitoring plan performance and adjusting their plans. The components of a sales responsibility plan I recommend include:
  • A mission statement
  • A SWOT analysis
  • A set of objectives that help you achieve your mission
  • Tactics or action plans to achieve your goals

From the Self Development Section

For some reason, many companies elect to slow down, minimize or entirely eliminate the expense associated with training and developing their people when there is a down market. Most automotive email marketing sales professionals don't typically set time aside for self-development. They're usually too busy looking after customers or solving problems. You may have an individual development plan, but is it really aggressive enough to help you sell more in a down market?  Check out this link for more informations and help: http://www.investopedia.com/slide-show/selling-homes-down-market/